A new federal campaign aims to prevent drunk driving by targeting young adults, especially young men, who are disproportionately affected by drunk driving fatalities. The campaign uses football as a platform to convey its message.

The campaign's key message is to only drive if sober. It kicked off on Tuesday, marking the beginning of its efforts to reduce drunk driving fatalities among young adults.

Further details about the campaign are available from the source, including how it plans to use football to reach its target audience and the specific strategies it will employ to promote sober driving.